Activity Report: Understand Engagement, Performance, and Task Health

The Activity Report gives admins a clear, actionable view of how BrandChamps are engaging with activities over time. It combines high-level KPIs, task processing health, engagement mix, and detailed drill-downs so you can quickly assess program performance and take action.

You’ll find the Activity Report under Reports menu

Section 1: Activity Performance (KPIs)

This section answers one question fast: How is my activity program performing right now?

Key metrics include:

• Activity Types: Number of unique activity types completed in the selected time range
• Activities Submitted: Total completed activity submissions
• Participation Rate: Percentage of BrandChamps who completed at least one activity
• Avg. Activities per Participating BrandChamp: Depth of engagement per active BrandChamp

How to use this

• Low participation may indicate activities are too complex or incentives need adjustment
• A high average per BrandChamp shows strong repeat engagement

Section 2: Tasks Funnel

This section shows how efficiently tasks move through review and where bottlenecks exist.

Includes:

• Tasks Submitted
• In Review
• Approved
• Rejected
• Avg. Tasks per Participating BrandChamp
• Avg. Tasks Submitted per Day

How to use this

• A growing “In Review” count highlights review delays
• High rejection rates may signal unclear instructions or mismatched expectations

Section 3: Activity & Task Distribution

Visual breakdowns help you understand what types of work BrandChamps are doing.

Charts include:

• Activity Submissions by Activity Type
• Task Distribution by Task Category

How to use this

• Identify which activity formats drive the most engagement
• Balance your activity mix by reducing overused or underperforming categories

Section 4: Activity Submissions Over Time

A time-based view of completed activities.

How to use this

• Spot spikes tied to launches or campaigns
• Identify drop-offs and adjust timing or communication

Section 5: Activity Breakdown (Tables)

Detailed views to help you optimize individual activities.

By Activity

• Submissions
• Unique participants
• Participation rate
• Task categories
• Rewards distributed

By Task Category

• Submission volume
• Approval vs rejection rates
• Participation rate
• Percentage of activities using each category

How to use this

• Retire or redesign low-performing activities
• Improve instructions for categories with higher rejection rates
• Align rewards with the activities driving the most engagement

Recommended Workflow

1. Start with KPIs for a quick health check
2. Review the Task Funnel for processing issues
3. Use Distributions to understand engagement mix
4. Check Trends Over Time for consistency
5. Drill into tables to optimize specific activities

Exporting Data

You can export activity and task data as CSV files directly from the report for deeper analysis or sharing with your team.