Google Analytics Tracking
With a Google Analytics account, you can track the referral links that have been issued to your brand ambassadors and view the traffic they bring to your website. If you don't have a Google Analytics account, click here to set one up.
Example of BrandChamp Referral Link Tracking in Google Analytics:
To track your ambassador’s referral links in Google Analytics, you’ll need to first set up your Referral Link Template in the “Referrals” tab.
In the “Referral Link Template” you can enter the destination URL for your link (i.e. your store’s URL) and the tracking parameters that you want to track.
If you’d like, you can also add custom tracking parameters to your ambassador’s referral links by clicking the “Add Parameter” button.
These defined parameters will then be added to the ambassador’s referral link and can be viewed in your Google Analytics account.
For Example if your parameters include:
- Utm_source = BrandChamp’s User Name + Referral Code
- Utm_campaign = Custom Value - bc
Then, in Google Analytics you’ll see the parameters included in the ambassador's referral link:
Tracking Data in Google Analytics
After creating your eCommerce Referral Activity, you can then monitor all the codes being used in your Google Analytics account.
In Google Analytics, navigate to “Acquisitions -> Campaigns -> All Campaigns” to view all the links that were created under your “bc” campaign.