Referral Report: Understand Revenue, Orders, and Commission Performance
The Referral Report gives admins a clear, structured view of how their referral program is performing. It combines revenue KPIs, commission tracking, distribution insights, and detailed drill-downs so you can quickly assess impact and optimize your program.
You’ll find the Referral Report under Reports → Referrals.
Section 1: Referrals Overview (KPIs)
This section answers one question fast: How is my referral program performing right now?
Total Referral Sales (Gross)
Total revenue generated through referral links or discount codes before deductions.
How to use this
- Measure total top-line revenue driven by BrandChamps
- Compare performance across date ranges
Total Referral Sales (Net)
Revenue generated through referrals after returns, refunds, or adjustments.
How to use this
- Evaluate actual realized revenue
- Compare gross vs net to assess return impact
Number of Referrals
Total number of completed referral attributed to BrandChamp.
How to use this
- Measure conversion volume
- Identify growth or drop-off trends
Average Referral Value
Formula: Total gross Sales ÷ Number of referrals
How to use this
- Understand purchase behavior
- Optimize incentives if AOV trends downward
Average Sales per BrandChamp (Gross)
Formula: Total Gross Referral Sales ÷ Number of BrandChamps with referrals
How to use this
- Evaluate average revenue contribution per BrandChamp
- Identify whether revenue is concentrated or distributed
Commission Distributed (Points)
Total points awarded to BrandChamps for referral-driven sales.
Commission Distributed (Monetary)
Total monetary commission paid out to BrandChamps. Filter currency from the top.
How to use this
- Monitor program cost
- Compare commission vs revenue to assess ROI
Unique Customers
Number of unique customers acquired through referrals.
How to use this
- Measure acquisition effectiveness
- Avoid double-counting repeat buyers
Section 2: Referral Sales Over Time
This time-based chart shows referral revenue and order trends across the selected date range.
How to use this
- Identify spikes tied to campaigns or launches
- Spot drop-offs in referral momentum
- Evaluate seasonality or promotional impact
Section 3: Referral Distribution
This section shows how referrals are distributed across BrandChamps.
It typically answers: Are a few BrandChamps driving most sales, or is performance evenly distributed?
How to use this
- Identify top-performing BrandChamps
- Decide whether to invest in top-tier incentives
- Detect over-reliance on a small group
Section 4: Gross Sales by BrandChamp (Distribution View)
This visualization shows the proportion of total referral revenue generated by individual BrandChamps.
How to use this
- Understand revenue concentration
- Plan tiered rewards or recognition programs
- Identify potential BrandChamps to spotlight
Section 5: Referral Breakdown Tables
Detailed views to help you optimize performance at a granular level.
By BrandChamp
Shows performance metrics per BrandChamp.
Includes:
- Brandchamps
- Referrals
- Unique customers
- New customers
- Returning customers
- Gross Sales
- Net Sales
- Points Commission
- Monetary Commission
How to use this
- Identify top revenue drivers
- Compare commission vs sales contribution
- Spot BrandChamps who need support or motivation
By Source
Shows performance by referral source (e.g., referral link, discount code).
Includes:
- Source
- Referrals
- Unique Customers
- Gross Sales
- Net Sales
- Points Commission
- Monetary Commission
How to use this
- Compare performance between referral links and discount codes
- Optimize which attribution method works best
- Detect high-performing referral channels
Recommended Workflow
- Start with KPIs for a quick revenue snapshot
- Review Sales Over Time for trends
- Check Distribution to understand concentration
- Drill into BrandChamp or Source tables for optimization decisions
Exporting Data
You can export referral data as a CSV file directly from the report for deeper analysis or internal reporting.
How This Helps Admins Make Better Decisions
Strategic: Is the referral program generating meaningful revenue?
Operational: Are commissions aligned with performance?
Tactical: Which BrandChamps or sources should be rewarded, optimized, or restructured?
Important Notes
- Revenue and commission data are based on tracked and attributed referral orders.
- Unique Customers count distinct buyers within the selected date range.